Who this agreement is with

These terms are between you and Gajanan Rathod, a sole proprietor trading as firstfoot, based in India — "we" and "us" below. Using this site or the service means accepting them.

The waitlist

Joining the waitlist costs nothing and commits neither of us to anything. It is not a purchase, not a reservation, and not a promise of a place. We may close it, reorder it, or contact people out of order if a product is a better fit for what we are testing.

The founding rate — half price for the first ten founders — is limited to ten subscriptions. When they are taken, the page will say so.

What the service is

firstfoot researches where a product's buyers gather, plans how to earn standing in those places, writes material for them, refuses material that fails its own tests, and reports on what happened. You publish everything yourself; firstfoot does not post on your behalf and has no access to your accounts.

It is pre-launch. Parts of it are unfinished, and the changelog lists which parts. You should assume it will change.

Billing

$199 per month per product, or $99 for founding subscriptions, charged monthly in advance.
No contract and no minimum term. Cancel whenever you like and the subscription runs to the end of the period you have paid for.
We do not issue partial refunds for an unused part of a month. The full detail, including the first-month guarantee, is in the refunds and cancellation policy.
The founding rate holds for as long as the subscription runs continuously. Cancel and resubscribe later and it is the standard rate.
If we change the standard price we will give thirty days' notice by email before it affects you.
Prices exclude any tax we are required to collect.

What is yours

Your product, your brand, your customers and anything you give us about them stay yours. The material firstfoot writes for you is yours to publish, change, or throw away — we claim no rights over it and no credit on it.

Your working files — the brain, the channels, the results — are flat JSON. If you leave, ask and we will send them to you. We do not hold your data hostage as a retention tactic.

We may describe our work with you in general terms, but we will not name you, quote you or publish your numbers without asking first.

What is ours

The software, the prompts, the research methods and this site remain ours. A subscription is permission to use the service, not a licence to the code behind it. Do not resell it, rebuild it from its outputs, or run it as a service for others.

Acceptable use

Do not use firstfoot to:

Publish claims about your product that you know to be untrue.
Impersonate a person or company, or post as somebody other than yourself.
Break the rules of the communities it recommends. firstfoot plans for standing precisely because those rules matter; using it to spam them faster is the opposite of the point.
Harass anyone, or promote anything illegal where you operate.

We can suspend an account that does these things, and we will say why.

What we do not promise

We do not promise results. firstfoot is a way of deciding where to show up and what to say, informed by evidence — it is not a guarantee of reach, followers, customers or revenue, and anybody selling you that guarantee is lying.

We do not promise the service is uninterrupted or error-free, that its channel research is complete, or that its weekly conclusions are correct. It commits to an answer precisely so it can be wrong in a way you can see and argue with.

The service is provided as-is. To the extent the law allows, we exclude implied warranties of merchantability and fitness for a particular purpose.

Liability

Neither of us is liable to the other for indirect or consequential loss — lost profit, lost opportunity, reputational harm. Our total liability in any twelve-month period is capped at what you paid us in that period.

Nothing here excludes liability that cannot lawfully be excluded, including for fraud or for death or personal injury caused by negligence.

Ending it

You can cancel at any time, from your account or by writing to us. We can end a subscription with thirty days' notice, or immediately if the acceptable-use section is breached. If we end it without cause, we refund the unused part of the month.

On ending, ask within thirty days and we will send you your files. After that we delete them.

Governing law and changes

These terms are governed by the law of India, and the courts of India have exclusive jurisdiction.

If we change these terms materially we will email subscribers at least thirty days before the change takes effect. Continuing to use the service after that means accepting the new version. If a clause turns out to be unenforceable, the rest still stands.

See also the privacy policy, which covers what happens to your email address, and pricing.