Marketing help starts at $3,000 a month. firstfoot does the same job, end to end.
It picks your channels, earns you standing in them, writes the work, refuses what won’t land, and reads what happened. All of it from facts about your product and your buyers, not from a prompt.
Not finished. The build log below says exactly which parts.
Stop auditioning channels a quarter at a time.firstfoot names the places your buyers already gather, ranks them by fit against effort, and shows the evidence behind every one.
ChannelFitEvidence
r/SaaS97Your last 3 support tickets used phrasing from the top thread here
Hacker News94Two competitors launched here in 90 days, both front-paged
LinkedIn91Of the 11 buyers you closed, 9 post here weekly
Ops Weekly76Runs one tool teardown a month, and takes pitches
Instagram24No buyer decided here. Costs 6 hours a week to run properly
Post cold and you get removed.firstfoot plans the fortnight before your first post: what to answer, what to log, and the bar you clear before you are allowed to sell anything.
Answer 3 questions you actually know the answer toDone. 4 answers, 2 marked helpful
No links to your own product in any commentClean for 9 days
Read the weekly thread, log the complaint that repeatsLogged: onboarding drop-off, 5 mentions
Reach 50 comment karma in this subredditAt 38. Roughly 4 more useful answers
First post, on the complaint you loggedUnlocks 28 September
Why wait
Accounts that post before clearing this bar get removed as spam about four times in five here. The fortnight is the cheapest route in, not a courtesy.
Everything that reaches you is worth publishing.Four tests run before you see a draft, and most of what firstfoot writes dies there.
Introducing our new analytics dashboard — now with real-time sync!
We're excited to share what we've been building. Ready to supercharge your workflow?
FailedStranger testOpens on the product. Someone who has never heard of you scrolls past.
FailedSwap testPut a competitor's name in and it still reads fine.
PassedVoiceMatches how you write in your changelog.
FailedSend testNo one has a reason to forward this to a particular person.
Required fix
Cut the first two lines. Start at the thing you noticed on Thursday, which is the post.
A flat week stops being a mystery.firstfoot reads the numbers against your own baseline and names the part that failed: the channel, the audience, the hook or the offer.
Build, post, get 12 likes from friends, a bit of organic traction, then nothing.
A solo founder, Hacker News
Wrong hook.Confident — 3 of 4 signals agree
1,240
Reach
On baseline
0.4%
Share rate
Down from 3.5%
0
Replies
Fourth week at zero
Reasoning
Reach held where it should, so the placement was right and people saw you. They stopped at the first line. Share rate fell to a ninth of your baseline while reach did not move, which happens when the opening fails rather than the channel.
Change this
Open on the observation, not the setup. Your three best posts each started with a behaviour and a date.
Leave alone
The channel is right. You are five days from clearing the bar in r/SaaS and moving now resets that to zero.
Your hours follow the evidence.Next week’s split is set by what actually happened, and every change carries the reason it was made.
r/SaaS+15%45%
Hacker Newsno change30%
LinkedIn+5%25%
Ops Weeklydropped0%
Reason
r/SaaS is the only channel where replies are climbing. Ops Weekly took two pitches and sent no reply in six weeks, which is an answer, so the hours go elsewhere.
What we are certain about.
Three things we will not move on, and what the alternatives actually cost.
- Distribution is the job.Most founders treat it as the thing that happens once the product is finished, then wonder why the launch was quiet.
- Volume is not the lever.One channel where you are genuinely welcome beats five where you are tolerated, and it costs less of your week.
- A number you cannot explain is not a result.Every week ends with a reason, or that week taught you nothing.
A fractional CMO$3,000–6,000/moDirection, and you still execute all of it yourself. Founders call it expensive PowerPoint.
An agency$2,000+/moExecutes well, but somebody has to own the strategy, and that somebody is you.
An AI writer$20–200/moEndless drafts and no idea where to put them. In 2026 readers can tell, and it costs you standing.
Your own evenings~6 hrs/weekWorks until about week five, which is where most founders stop.
firstfoot$199/moChooses the channels, earns the standing, writes the work, refuses the bad, reads the week. You publish and you keep your voice.
Who it isn't for.
firstfoot is opinionated, and that costs it customers. Better you know now than after you've signed up.
- You want thirty posts a week.Output is capped on purpose. Volume is what filled the feed with noise in the first place.
- You want something that posts for you.You publish everything yourself. A bot posting in your name is how founders lose the voice that was working.
- You have not shipped anything yet.firstfoot reads what you already say and what your users already do. With nothing shipped, it has nothing to read.
Build log.
Not a roadmap — what actually shipped, in order, so you can judge the pace yourself.
- Channel engine. Rebuilt around choosing where to post rather than what to write. Six data sources, four of them free. Sep 2026
- Field research. Read the founder threads on why marketing fails. Most of the copy on this page quotes them. Sep 2026
- First client, twelve weeks. Share rate held at 3.5% against a 0.5–1% norm. Saves never moved, and we still do not know why. Aug 2026
- The measurement half is not wired yet. firstfoot writes and refuses, but results do not reach next week's writer. It is the next thing we fix. Sep 2026
Your next twelve weeks of marketing, decided by evidence. firstfoot is taking its first founders now.
You bring the product and the honesty about it. firstfoot brings the channels, the standing, the work, the refusals and the read. Leave an email and we will tell you when there is room.