The price

Standard

$199/month

One product. Cancel whenever — there is no contract and no minimum term.

Join the waitlist

Founding ten 50% off

$99/month

$199

The first ten founders keep this rate for as long as they stay subscribed. Not an introductory period that expires — the price does not move under you.

Take one of the ten

Why the first ten are cheaper

Because they are doing work for us. firstfoot is pre-launch: the channel research is new for every product, the weekly read has never been tested against ten different baselines, and some of what it concludes will be wrong in ways we cannot predict from one client.

The first ten are the people who find that out. Half price is what that is worth, and it is theirs permanently rather than for three months — a discount that expires is a price rise with a countdown on it.

We take them a few at a time so each one gets sat with properly. When the ten are gone, the page will say so rather than quietly running the same offer forever.

What $199 is competing with

A fractional CMO$3,000–6,000/moDirection, and you still execute all of it. Founders in our research called it expensive PowerPoint.

An agency$2,000+/moExecutes well, but somebody owns the strategy and that somebody is you.

An AI writer$20–200/moEndless drafts and no idea where to put them. In 2026 readers can tell, and it costs you standing.

Your own evenings~6 hrs/weekWorks until about week five, which is where most founders stop.

firstfoot$199/moChooses the channels, earns the standing, writes the work, refuses the bad, reads the week. You publish and you keep your voice.

At six hours a week, doing it yourself costs about $2,400 a month of founder time at any rate you would accept for your own work. That is the comparison that actually matters, and it is the one nobody puts on a pricing page.

What the $199 covers

A channel report: the communities your buyers gather in, ranked by fit against effort, each with the evidence behind it
A standing plan per channel — what to answer, what to log, and the bar to clear before you sell anything
Three pieces a week, written for the channel they are going to
The critic, which kills most of what gets written before you see it
A weekly read that names which part failed: channel, audience, hook or offer
Effort reallocated each week, with a reason attached to every change

Channel data costs real money — some sources are paid per query — and that is folded into the price rather than billed through. You will not get a usage invoice.

What we will not do

Charge per post. It rewards volume, and volume is the problem. firstfoot producing less is the product working.
Run a free tier that produces worse work. A weaker version of a tool whose point is refusing bad work is a contradiction, not a lead magnet.
Hold your account hostage. Your brain file, your channels and your results are flat JSON. If you leave, you leave with them.
Quietly raise the founding rate. It is fixed for as long as the subscription runs.

Still deciding? Who it is not for is the more useful page, and what the critic rejects shows the work being refused rather than described.